Campaign Analytics

Right place, right time, right message… connecting you with your customer

In the ever-evolving landscape of brand communications, how can you efficiently plan and measure the effectiveness of your next campaign? The market research industry has changed at the same rapid pace as the world of marketing over recent years, with the emergence of big data, social analytics, gamification and online communities to name but a few. Your success lies in our integrated approach to research; we listen to your needs and objectives to ensure we use the best fit approach to meet your project requirements and exceed expectations.

Campaign Planning

Understand your target segments and when, how and where to engage with them, informing campaign strategy from end to end including media spend, creative and social strategy. Check what you think you already know about your audience, but also discover what you don’t know and feed this into to your campaign strategy.

Campaign Monitoring

We offer in the moment research to capture and analyse emotional and behavioural response to your campaign, along with demographic insights. This intelligence allows you to build a picture of your campaign effectiveness and react to research findings to leverage added value and refine your key messages, building on successes and addressing any weaknesses in real-time.

Campaign Evaluation

We measure your campaign effectiveness in line with your original targets and objectives. Use this insight to demonstrate ROI, benchmark against competitors and inform future campaign planning, identifying new ways to engage with your audience.

Digital Intelligence Tools

Whether on Twitter, blogs, forums or other social platforms, millions of opinions are shared publicly online every day. Klood Radar connects you to this rich, live, global data source.

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Bringing brands closer to consumers expectations, passions and emotions by providing understanding into the emotional drivers in a customer journey.

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