Sports Social Intelligence
Delivering insight through Klood Radar, our proprietary sophisticated digital search technology that has been developed by our in-house market research professionals in conjunction with technology experts and data scientists, automating the collection of data from online commentary in real-time.
MMRI provided Team England with a smart and effective solution to social media monitoring at the Commonwealth Games in Glasgow. It enabled us to ensure that athletes and support staff were not compromising the Team either reputationally or commercially. The service was a combination of technology and human common sense and was provided with the speed that enabled quick and effective remedies. I would have no hesitation in using the service again either for a smaller or large team or at a major event where the wider conversation across stakeholders needs monitoring.