A huge amount of data about your customers and industry can be uncovered by analysing the digital space
Coupling big data with market research can unlock the potential of the internet for your business delivering research outcomes of significant value in a fraction of the time required by traditional primary research methods. We take an insight driven qualitative approach, drilling deeper into large volumes of data and uncovering emotional and behavioural drivers that lead to actionable insight.
We like to think of the vast amount of spontaneous consumer commentary posted on the open social web as “the world’s largest focus group”. We identify and qualify spontaneous online commentary around your chosen brand, product or service which can be captured in multiple languages across chosen markets. Our research analysts then work with a randomised sample of this raw data, using bespoke code-frames created in line with your project objectives to answer your research questions.
Digital Intelligence Tools
Whether on Twitter, blogs, forums or other social platforms, millions of opinions are shared publicly online every day. Klood Radar connects you to this rich, live, global data source.Learn More...
Bringing brands closer to consumers expectations, passions and emotions by providing understanding into the emotional drivers in a customer journey.Learn More...